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Business Strategy

18 Mar

It’s time to flip the script!

  • By Elizabeth
  • In Blog, Business Development, Business Strategy, Business Unusual, Change, Points to Ponder
This month The ESM Group is working twice as hard for half our fees (no gimmicks!) in order to help our corporate clients flip the script like Schooner Tuna.  This is a time for proactive measures and thoughtfulness.  We tend
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29 Oct

Happy Birthday to ESM!

  • By Elizabeth
  • In Blog, Business, Business Strategy, Change, Coaching, Design - Branding, Individuals, Key Differentiators, Points to Ponder
I decided to launch my new website with a blog post celebrating 10 years in business. In truth, it can be rather tiring keeping all this up-to-date – especially when you’re bored with your “why”.  So I’m very excited about
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22 Jan

Yoda the WOO Leader

  • By Elizabeth
  • In Business Strategy, Coaching, Points to Ponder, Sales and Marketing, Subject Matter Experts
In one of his more recent blog posts, Seth Godin wrote, “One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first
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02 Jul

Independence Day

  • By Elizabeth
  • In Business Strategy, Holidays, Points to Ponder
“In the truest sense, freedom cannot be bestowed; it must be achieved.” ~ Franklin D. Roosevelt How true is that!?! Throughout history we’ve proven that to ourselves. Our victories have all been labors of love (for country, for family,
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16 May

the alignment between sales and marketing

  • By Elizabeth
  • In Business Development, Business Strategy, Key Differentiators, Points to Ponder, Sales and Marketing
Think of gears as a metaphor for alignment… Proper gear design is imperative in order to produce the desired result. The cogs (the teeth) must mesh and be precisely aligned in order to work in tandem. When alignment
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16 Apr

I know, right? Right on!

  • By Elizabeth
  • In Business Development, Business Strategy, Points to Ponder, Sales and Marketing
According to the Urban Dictionary, the latest hip phrases flying off our tongues are expressions of extreme agreeance meaning, “I feel you” or “I get it” and are used to affirm that you can relate to the preceding statement. But
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Recent Posts

Top 10 Reasons for Life Coaching via Zoom during COVID (humor version)
17Apr,2020
Being of Service in Times of Crisis – The ESM Group’s Response to COVID-19.
07Apr,2020
It’s time to flip the script!
18Mar,2020
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